E-Commerce as the Leader of International Business
Keywords:
e-commerce, information and communication technology, international businessAbstract
Information and communication technology in modern business conditions has become an important means of creating and maintaining a long-term competitive advantage. On the other hand, multinational companies, as the drivers of globalisation and internationalisation, implement ICT in their business strategy. This mode of operation leads to the creation of global markets and the internationalisation of trade. The aim of this paper is to highlight the role that ICTs play in the creation of global markets and the internationalisation of trade. For this reason, the focus of the work are novelties brought by the information and communication technologies, global market and trade in a “new-to-digital” economy, as well as the positioning of Serbia in terms of “digital” economy and information society. Using relevant statistical data, the goal is to determine where Serbia is in the implementation of ICT for business purposes.
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