“Blue Banana” or Central and Eastern Europe? The Development of European Logistics Hubs

Abstract

The most important results of surveys and analyses of the European logistics market conducted during last three years were presented in the article. The research concerning the field was carried out by three international consulting firms, i.e. Colliers International, Prologis and Knight Frank and then published in the corresponding reports. The information obtained is really crucial as it can be helpful in the process of taking rational decisions with regard to investment or development for the enterprises operating on the European market. According to the reports, the best logistics locations are mainly in the area called “Blue Banana” or “Bluemerang” - a corridor in the shape of a banana, which stretches from England in the north, through Belgium, the Netherlands, west part of Germany, and Switzerland, to Italy in the south. Nevertheless, in recent years the interest in Central and Eastern European States countries has been constantly increasing, as the countries located in that area have started to play more and more important role in the European logistics network.