The Role of International Fairs on the Promotion of Tourist Offer

Abstract

Contemporary fairs are organised as specific companies - most of them with the help of local and government administration in order to improve the domestic economy, however, they need to operate according to strict commercial criteria. As they play an extremely large role in the development of entire regions and countries, local and government administrations provide them with various benefits, such as lower tax rates or total tax exemptions for goods presented at the fair, etc. In order for the fair to be of international character, it should meet the following requirements: at least 10% of foreign exhibitors and 5% of foreign visitors (Agricultural Fair Novi Sad, Technology Fair Hannover, World Food Moscow, etc.). According to its annual program, the Tourist Organisation of Vojvodina will participate in more than 20 international fairs, and they are the most frequent instrument for promoting the overall tourist offer of Vojvodina.