Location, Marketing, and Indebtedness as Factors of Business Success in Slovenian Companies
DOI:
https://doi.org/10.55707/eb.v12i2.154Keywords:
value added per employee, location, marketing, manufacturing sector, gross wagesAbstract
In this study, we examined the impact of location (distance from highways), marketing activities, and indebtedness on business performance, measured by value added per employee, by using a sample of 33 medium-sized manufacturing companies. We obtained the data from secondary sources and with our own analysis of company online sites and profiles. For processing, we used the method of descriptive statistics, the t-test, and the calculation of Pearson’s correlation coefficient. The results did not confirm statistically significant differences in the performance of these companies, compared to the Slovenian average, nor did they confirm the correlation between highway proximity, indebtedness, or marketing and value added per employee. Surprisingly, a positive correlation was found between the marketing presence of companies and gross wages, suggesting an indirect impact of marketing on performance.A comparison with other studies confirms that marketing resources and market orientation are significant factors in business growth and competitiveness. However, the impact of marketing often manifests through other indicators, such as customer loyalty or innovation, highlighting the need for a broader analysis of marketing activities. The findings of our study align with the conclusion that business success is multidimensional and depends on the complex interplay between various factors.
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