The Attitude of Students at University of Novo mesto towards Sustainable Products
DOI:
https://doi.org/10.55707/eb.v9i2.117Keywords:
sustainable products, purchasing habits, attitude towards sustainable productsAbstract
Over the last few years, consumers have increasingly demanded from companies that they conduct business sustainably and produce sustainable products. That is why sustainable products can be found more and more frequently on the market. The aim of the research was to find out what kind of attitude the students of the University of Novo mesto have towards sustainable products. We conducted the research between November and December 2021 and used the surveying technique to collect the data. The results showed that the students of the University of Novo mesto like sustainable products. We could not observe any differences between genders and age groups in the frequency of purchasing sustainable products. Nor can we claim that the students of the University of Novo mesto feel pressure from society to buy sustainable products.
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