Hedonska analiza slovenskega vinskega trga

Avtorji

  • Aljaz Kunčič Organizacija združenih narodov za Albanijo

DOI:

https://doi.org/10.55707/eb.v10i2.131

Ključne besede:

vinski trg, trg vina, hedonska analiza, segmentacija trga, Slovenija

Povzetek

Trg vina v Sloveniji razkriva nekaj zanimivih dejstev o vzorcu mednarodne trgovine z diferenciranimi izdelki. V tem članku pregledujemo velik vzorec domačih in tujih vin, prodanih v slovenskih supermarketih in specializiranih trgovinah z vinom v letu 2009. Kakovost vina zajemamo preko posebne baze ocen kvalitete vin na podlagi senzorične someljejske analize. V našem vzorcu je uvoženo vino v povprečju dražje in boljše kakovosti kot domače vino. Tudi ob upoštevanju kakovosti je tuje vino dražje kot domače. Poleg tega se višje kakovostna vina prodajajo po višjih cenah, in cene prilagojene za kakovost naraščajo s kakovostjo. Empirična analiza vključuje podatke na ravni izdelka, podjetja in države ter uporabi hedonsko cenovno funkcijo za celoten trg in predhodno določene segmente trga. Ta analiza kaže, da je več atributov pomembnih pri pojasnjevanju odstopanj od povprečnih cen vin, tj. kakovost, letnik, potencial zorenja, tip vina, kot tudi več značilnosti države izvora, kot so razdalja, proizvodni stroški in velikost trga. Cene vin naraščajo z razdaljo države izvoznice in proizvodnimi stroški ter padajo z velikostjo trga.

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Objavljeno

2023-12-14

Kako citirati

Kunčič, A. (2023). Hedonska analiza slovenskega vinskega trga. Revija Za Ekonomske in Poslovne Vede, 10(2), 65–83. https://doi.org/10.55707/eb.v10i2.131

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