Uporaba metode PROMETHEE pri ocenjevanju učinkovitosti zavarovanja v Srbiji
DOI:
https://doi.org/10.55707/eb.v10i1.121Ključne besede:
učinkovitost, zavarovanje, PROMETHEE metodaPovzetek
Vprašanje ocenjevanja učinkovitosti zavarovanja na podlagi metod večkriterijske analize je zelo aktualno, kompleksno in pomembno. Zagotavlja osnovo za izboljšanje učinkovitosti zavarovanja z ustreznimi ukrepi v prihodnosti. S tem v mislih je v prispevku analizirana učinkovitost zavarovanja v Srbiji po metodi PROMETHEE. Dobljeni rezultati empirične raziskave zavarovalniške učinkovitosti v Srbiji po metodi PROMETHEE kažejo, da je bilo to najboljše v letu 2020. V zadnjem času se učinkovitost zavarovalništva v Srbiji nenehno povečuje. Na to so pozitivno vplivali številni dejavniki: gospodarska klima, življenjski standard, zaposlenost, sodobni koncepti upravljanja stroškov, prihodkov in dobička, elektronska prodaja zavarovalnih produktov in digitalizacija celotnega poslovanja. Negativni vpliv pandemije covida-19 na učinkovitost zavarovanja v Srbiji je zanemarljiv (v primerjavi z drugimi proizvodnimi dejavnostmi, kot sta turizem in gostinstvo) in se delno izravnava s povečano prodajo zavarovalnih produktov na spletu in infrastrukturnim (premoženjskim) zavarovanje
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Avtorske pravice (c) 2023 Radojko Lukic
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