Odnos študentov Univerze v Novem mestu do trajnostnih izdelkov
DOI:
https://doi.org/10.55707/eb.v9i2.117Ključne besede:
trajnostni izdelki, nakupne navade , odnos do trajnostnih izdelkovPovzetek
Potrošniki v zadnjih nekaj letih vedno pogosteje od podjetij zahtevajo, da trajnostno poslujejo in proizvajajo trajnostne izdelke. Zato lahko na trgu vedno pogosteje najdemo trajnostne izdelke. Namen raziskave je bil ugotoviti, kakšen odnos imajo študenti Univerze v Novem mestu do trajnostnih izdelkov. Raziskava je bila izvedena novembra in decembra 2021, uporabili smo tehniko anketiranja. Rezultati so pokazali, da so študentom Univerze v Novem mestu trajnostni izdelki všeč. Razlik med spoloma in starostnimi skupinami v pogostosti poseganja po trajnostnih izdelkih ni. Prav tako ne moremo trditi, da študenti Univerze v Novem mestu čutijo pritisk družbe k kupovanju trajnostnih izdelkov.
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